{"id":1437,"date":"2025-03-15T23:35:09","date_gmt":"2025-03-15T23:35:09","guid":{"rendered":"https:\/\/atenas.edu.mx\/?page_id=1437"},"modified":"2026-06-08T05:51:33","modified_gmt":"2026-06-08T05:51:33","slug":"licenciatura-en-administracion-y-mercadotecnia","status":"publish","type":"page","link":"https:\/\/atenas.edu.mx\/index.php\/licenciatura-en-administracion-y-mercadotecnia\/","title":{"rendered":"Licenciatura en Administraci\u00f3n y Mercadotecnia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1437\" class=\"elementor elementor-1437\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-890c920 e-flex e-con-boxed e-con e-parent\" data-id=\"890c920\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18bdfe3 elementor-widget elementor-widget-image\" data-id=\"18bdfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"326\" src=\"https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LAM-1-1024x326-1.png\" class=\"attachment-large size-large wp-image-1439\" alt=\"\" srcset=\"https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LAM-1-1024x326-1.png 1024w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LAM-1-1024x326-1-300x96.png 300w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LAM-1-1024x326-1-768x245.png 768w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LAM-1-1024x326-1-465x148.png 465w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LAM-1-1024x326-1-695x221.png 695w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b42aecc e-flex e-con-boxed e-con e-parent\" data-id=\"b42aecc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ab4b9 elementor-widget elementor-widget-heading\" data-id=\"d2ab4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RVOE 2023-036 SEDEQ | RVOE 2023-037 SEDEQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84a51df e-flex e-con-boxed e-con e-parent\" data-id=\"84a51df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11e404c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"11e404c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.link\/d4lsum\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SOLICITA M\u00c1S INFORMACI\u00d3N V\u00cdA WHATSAPP<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2cb888 e-flex e-con-boxed e-con e-parent\" data-id=\"d2cb888\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4767c7e elementor-widget elementor-widget-text-editor\" data-id=\"4767c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al estudiar la <strong>Licenciatura en Administraci\u00f3n y Mercadotecnia<\/strong>, desarrollar\u00e1s una s\u00f3lida base de conocimientos en ambos, con el fin de adquirir las habilidades necesarias para dise\u00f1ar estrategias de negocio efectivas, gestionar proyectos comerciales exitosos y crear campa\u00f1as de <strong>marketing<\/strong> innovadoras que impulsen el crecimiento de las organizaciones y generen un impacto positivo en los consumidores y en el mercado en general.<\/p><p>A lo largo de tu formaci\u00f3n, aprovechar\u00e1s al m\u00e1ximo las oportunidades de aprendizaje, ambientes colaborativos con tus compa\u00f1eros y profesores, y aplicar\u00e1s los conocimientos adquiridos en situaciones pr\u00e1cticas, con el objetivo \u00faltimo de convertirte en un profesional altamente competente y visionario, capaz de enfrentar los desaf\u00edos cambiantes del entorno empresarial y contribuir al \u00e9xito y la sostenibilidad de las <strong>empresas<\/strong> en un mundo globalizado y din\u00e1mico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11cb651 e-flex e-con-boxed e-con e-parent\" data-id=\"11cb651\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cc0ad elementor-widget elementor-widget-image\" data-id=\"a7cc0ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/ICONO-MODELO-EDUCATIVO-7-e1711757585817-150x150-1.png\" class=\"attachment-large size-large wp-image-1440\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73fcbc3 elementor-widget elementor-widget-image\" data-id=\"73fcbc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"381\" height=\"623\" src=\"https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LIC-EN-ADMON-Y-MERCA.png\" class=\"attachment-large size-large wp-image-1441\" alt=\"\" srcset=\"https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LIC-EN-ADMON-Y-MERCA.png 381w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LIC-EN-ADMON-Y-MERCA-183x300.png 183w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LIC-EN-ADMON-Y-MERCA-336x550.png 336w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/LIC-EN-ADMON-Y-MERCA-306x500.png 306w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0936a3 e-flex e-con-boxed e-con e-parent\" data-id=\"f0936a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15b6d04 elementor-widget elementor-widget-heading\" data-id=\"15b6d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estudiando la carrera aprender\u00e1s:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18d7896 e-flex e-con-boxed e-con e-parent\" data-id=\"18d7896\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ff2b6 elementor-widget elementor-widget-text-editor\" data-id=\"15ff2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los temas de principios de gesti\u00f3n como organizaci\u00f3n, planificaci\u00f3n estrat\u00e9gica, toma de decisiones, liderazgo y gesti\u00f3n de recursos humanos. Tambi\u00e9n se abordan estrategias de marketing, desde la investigaci\u00f3n de mercado hasta el dise\u00f1o de campa\u00f1as publicitarias. Otros temas incluyen la comprensi\u00f3n de las motivaciones de los consumidores, la gesti\u00f3n de equipos de ventas, la investigaci\u00f3n de mercado, la \u00e9tica en los negocios, habilidades de comunicaci\u00f3n y negociaci\u00f3n, y el uso de herramientas tecnol\u00f3gicas en marketing, entre otros.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-995a852 e-flex e-con-boxed e-con e-parent\" data-id=\"995a852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4224f elementor-widget elementor-widget-heading\" data-id=\"fe4224f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CAMPO LABORAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b352af e-flex e-con-boxed e-con e-parent\" data-id=\"4b352af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8962010 elementor-widget elementor-widget-image\" data-id=\"8962010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/ICONO-MODELO-EDUCATIVO-8-e1711757834808.png\" class=\"attachment-large size-large wp-image-1442\" alt=\"\" srcset=\"https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/ICONO-MODELO-EDUCATIVO-8-e1711757834808.png 500w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/ICONO-MODELO-EDUCATIVO-8-e1711757834808-300x300.png 300w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/ICONO-MODELO-EDUCATIVO-8-e1711757834808-150x150.png 150w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/ICONO-MODELO-EDUCATIVO-8-e1711757834808-465x465.png 465w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6de100 e-flex e-con-boxed e-con e-parent\" data-id=\"a6de100\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8760010 elementor-widget elementor-widget-text-editor\" data-id=\"8760010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El entorno laboral para el que te prepara la <strong>Licenciatura en Administraci\u00f3n y Mercadotecnia<\/strong> de UNIVERSIDAD ATENAS son:<\/p><ul><li>Gesti\u00f3n de Marketing<\/li><li>Especialista en Mercadotecnia Digital<\/li><li>Gesti\u00f3n de ventas<\/li><li>Investigaci\u00f3n de Mercado<\/li><li>Gerente de Producto<\/li><li>Consultor\u00eda de Negocios<\/li><li>Gesti\u00f3n de Proyectos<\/li><li>Desarrollo Empresarial<\/li><li>Gerente de Marca<\/li><li>Especialista en Relaciones P\u00fablicas<\/li><li>Emprendimiento<\/li><li>Gesti\u00f3n de Eventos<\/li><li>Entre otros.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b3b300 e-flex e-con-boxed e-con e-parent\" data-id=\"9b3b300\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2abe335 elementor-widget elementor-widget-image\" data-id=\"2abe335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"348\" src=\"https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/MODELO-EDUCATIVO-695x348-1.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-1402\" alt=\"\" srcset=\"https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/MODELO-EDUCATIVO-695x348-1.png 695w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/MODELO-EDUCATIVO-695x348-1-300x150.png 300w, https:\/\/atenas.edu.mx\/wp-content\/uploads\/2025\/03\/MODELO-EDUCATIVO-695x348-1-465x233.png 465w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd93085 e-flex e-con-boxed e-con e-parent\" data-id=\"dd93085\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0670cb elementor-widget elementor-widget-spacer\" data-id=\"a0670cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ac5e7b e-flex e-con-boxed e-con e-parent\" data-id=\"8ac5e7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fafb2d0 elementor-widget elementor-widget-html\" data-id=\"fafb2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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